The Ultimate Guide to Ancillary Product Strategy

 

Discover how the world’s most competitive rental companies are turning “add-ons” into major profit centers. The global car rental market is projected to hit $278B by 2030 — and ancillary revenue is leading the charge.

This eBook gives you the strategic and psychological edge to capture more value per customer.

What's inside?

  • The evolution of ancillary products: From all-inclusive to personalized upselling

  • Behavioral psychology and decision science behind successful add-on sales

  • Deep dives into high-margin categories like insurance, equipment, and service bundles

  • Data-driven frameworks for pricing, bundling, and framing

  • Future-ready strategies using AI, mobile tech, and market intelligence
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