The Psychology of Buying Behaviors: Why Ancillary Products Work

Discover the behavioral science behind airline ancillaries in our latest eBook: “The Psychology of Buying Behaviors: Why Ancillary Products Work” by Kris Glabinski, VP Strategy at Aggregate Intelligence.

Learn how airlines use:

• • • Perceived value & loss aversion

    • Anchoring & scarcity tactics

    • Gamification & nudging

      ...to turn optional add-ons into revenue powerhouses